We’ve a thriving worldwide neighborhood with students coming here to review from over one hundred countries across the world. Find out all you need to find out about learning in Glasgow at Strathclyde and hear from college students about their experiences. This class focuses on exporting, the market servicing mode most commonly adopted by small to medium sized enterprises and companies within the early stages of internationalisation. The class covers both export strategy and export management points and examines the most recent research in export marketing. The college students might be exposed to a synthesis of properly- established digital marketing theories and the most recent academic analysis on e-marketing. The class also aims at providing students with arms-on experience in using digital technologies for marketing functions. The numerous nature of the destination and lack of central ‘management’ implies quite specific challenges and responses in its management and marketing.

The module will talk about e-marketing and social media from a strategic perspective in addition to focus on specific applied sciences and tactics. This module provides insights, strategies, and actions on the way to apply entrepreneurial marketing concepts that can be utilized to seek out, evaluate, and exploit the right market alternative.


This class will equip college students with the abilities needed to engage with these. The class offers an summary of discrete marketing instruments used as well as theories and the basic terminology used in the subject of strategic marketing management. In addition, the class goals to equip college students with the analytical expertise needed to be able to implement and assess the outcomes of marketing choice making. The programme is organised along side impartial specialists and provides the ideal chance to community with your colleagues and develop key management abilities. With our Masters of Marketing programme, you’ll acquire a sound information of the rules of selling and develop an understanding of consumer behaviour in relation to individuals and organisations. We’ll ensure that you achieve the required technical and personal skills on your future career. Mobile apps can support many business goals, including extending your product, driving engagement, and even supporting e-commerce.

The module goals to develop monetary understanding and knowledge inside a marketing context and to allow college students to know the financial implications and outcomes of marketing choices. It aims to supply college students with the instruments they might want to justify marketing investment choices. This module is designed to offer college students with an outline of the techniques and instruments of selling communications. Students will explore the assorted communication channels obtainable, together with advertising, Public Relations, sponsorship, relationship marketing and guerrilla communication strategies.

Your core data shall be gained at lectures, together with some by guest audio system, and consolidated by way of workshops, seminars, presentations, case study analyses and on-line studying, as well as one-to-one tutorials. You will work on totally different tasks – together with some with skilled clients – do group work, participate at school discussions and put together a portfolio of what you could have discovered. In your last year, you should have the choice of undertaking your individual research project. This module goals to develop detailed understanding of public relations principle and follow and its position in influencing corporate popularity. The module uses sensible duties and skilled simulations to allow you to engage critically with public relations planning, implementation and analysis.

The strengths and purposes of every channel shall be analysed and illustrated with case examples of greatest and failed apply. The module puts a selected emphasis on the contribution of creativity and the important thing techniques used to remodel artistic ideas into integrated communication campaigns. As digital and social media merge with conventional communication methods, there’s never been a more exciting time to pursue a profession in marketing.

  • Holders of a good Диплом Специалиста or Диплом Магистра diploma from recognised universities in Russia (minimal GPA of shall be thought-about for entry to taught postgraduate programmes/PhD study.
  • Holders of the Título de Licenciado /Título de (four-6 years) or an equivalent professional title from a recognised Paraguayan university could also be thought of for entry to a postgraduate degree programme.
  • The optional year in business means that you can spend 48 weeks on a paid work placement within the UK or abroad.
  • Holders of the Licenciado or an equivalent professional title from a recognised Ecuadorian college may be thought of for entry to a postgraduate degree programme.

Welcome To Small Business!

This module is underpinned by the ethos that entrepreneurship is now a profession alternative for many in these challenging, dynamic and unsure occasions. It additionally goals to make you aware of opportunities available in the market place and tips on how to use effectual entrepreneurship to implement and generate sustainable incomes in a world outdoors the educational setting. The module explains the concepts and tools required to build and keep an efficient e-marketing and social media technique.

Our Masters in Marketing diploma is recognised globally for its excellence and graduates develop careers in marketing and associated employment all around the world. Scottish and non-UK EU postgraduate students could possibly apply for support from the Student Awards Agency Scotland . The support is in the form of a tuition fee loan and for eligible students, a dwelling price mortgage.Find out more concerning the support and the way to apply.

It then focuses on the various phases and steps of the entrepreneurial marketing course of, highlighting specifically what is exclusive to and effective for entrepreneurial pursuits. Entrepreneurial marketing focuses on the problem of efficiently growing customer demand for brand new market alternatives for all organisations and individuals, sustaining growth in right now’s dynamic marketing environments. The goal of the module is to present a theoretical and utilized perspective to brand administration methods. Students shall be presented with detailed examination of product and repair brands, enabling them to design creative, innovative and audience focused model messages. The module will enable college students to develop a deep understanding of brand id and the way it creates strong brand equity in all its element parts permitting organisations the opportunity for pursuing model extension methods.